Our Competitive Advantages
Culture plays an important role in shaping our growth and business directions. At MLE, we have a management team comprising of passionate and entrepreneurial values that are conducive to create a fun working environment that strengthens cohesiveness to increase productivity. For instance, company gatherings such as futsal events, festive buffets, and birthday celebrations.
To keep up with the ever competitive and demanding motorbike market, we are constantly motivated to produce better motorbikes, be it quality improvements or setting new benchmarks. To achieve that, MLE is involved in new product developments with business partners from Thailand, Taiwan, Japan, and China.
Owning a motorbike isn’t just about fulfilling the needs and wants. We make sure there is a Value in purchasing MLE motorbikes. We have 2 (and counting) Service Centers offering after-sales service support. In order to provide up-to-date information, we have a team that travels the entire country to provide technical training to our dealers.
Our MLE customers are our Voices. We want to incorporate the fun culture at MLE to our customers as well. To build that community, we have an Official MLE Facebook fan page that constantly provides informative bulletins, creates interesting contests with guaranteed prizes, and organizes events such as charity ride and leisure outings.